As a puzzle game developer, you probably know that continuity accounts for the majority of game goods consumption in almost any match genre puzzle game. This experiment is aimed at increasing the percentage of continuous purchases by users. As introduced in the mobile game’s loss avoidance bias, the key is to stimulate loss avoidance bias by recognizing various penalty information that users may lose if they do not continue.

Top tier games of the store’s match genre, such as cookie jam, toon blast, and candy crush soda, are already using this method a lot. It recognizes a variety of information that users feel like they can lose or lose when they do not continue, such as heart information consumed when entering the level, the progress of the level mission, and the progress of the event mission. In the games mentioned above, these loss avoidance bias stimulus points are not only continuous, but can also be seen when attempting to leave the in-game [1]. Although this design is already used by many games, there are quite a few games that are not, and it is meaningful to verify how effective it is with indicators. In addition, when providing penalty information in a reference game, the UI flow phase (Deepth) is usually divided into two types: first stage (cookie jam, candy crush soda) or second stage (toon blast, etc.), and we verified which is more effective.